Marlboro Red 100s

The Philip Morris company established in 1847 in London. More precisely, then it was still not even a company, but an ordinary tobacco shop. The company grew and developed, and it took 38 years to become the owner of its own tobacco brands. Then Philip Morris has already released 4 of its own cigarette brands – “Derby”, “Cambridge”, “Blues” and “Marlborough”. By 1924, the name of the Marlborough was shortened to Marlboro.

Marlboro is one of the most recognizable and expensive brands in the world. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. The story of Marlboro is the story of how to make a legend from a weak brand. After all, the founder of the company was striving for this, and he achieved this.

Its founder is the entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro as ladies cigarettes. A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan.

What makes the Marlboro brand able to climb the “cigarette Olympus”? The ingredients of such success were:

• In the 50s of the XXth century, the anti-tobacco company started in the USA. Doctors and scientists talked about the dangers of smoking and linked it to lung cancer. To stay afloat, the company Philip Morris decided on a risky step for those times – to launch a line for the production of filter cigarettes for men. It should be noted that while the products with the filter were considered less harmful, but it was ridiculous and shameful to smoke them for the men.
• Starting to produce “male” filter cigarettes is one thing, and completely different to achieve their popularity. Besides advertising, something else was needed. And Philip Morris found a solution that made his company’s products incredibly in demand.
• “Flip-top” – a radically new pack – a solid cardboard case with a folding top. Such a pack was convenient and practical to use. In addition, it was only possible to get a cigarette by removing a pack from a pocket, which means that people around will notice the brand name;
• New pack design. It was developed by Frank Janninoto. From now on, it has become more “manly”: a white colour cuts into the red with a sharp arrow;
• Marlboro cowboy. The author of this successful advertising character was a talented marketer Leo Burnett. A brave, daring, handsome cowboy could convince that real men can also buy filter cigarettes for themselves.

Basically there are two types of Marlboro cigarettes: 100s and 80s – this is the difference in length. 80 mm are widespread worldwide, and 100 mm are limited to some countries.

In all of the Marlboro cigarette flavors, the highest quality tobacco is used. However, at the same time, different innovative technologies are consistently used to create different types of products. The first novelty is the use of the so-called “ammonia” tactics. This technology has helped the company to achieve unbelievable taste of its cigarettes and to increase the duration of the fever and the strength. Apart from this, different taste additives have been added. In 1966 the company introduced the Marlboro Menthol. For that time it was really unique and revolutionary.

If we consider the strength, Marlboro cigarettes are divided into 3 main classes: standard (8 mg), light (between 4 and 8 mg), and ultra light (less than 4 mg). You should keep in mind that menthol does not affect tar, even if menthol cigarettes have lighter tobacco. Also, keep in mind that some Marlboro light cigarettes are also called “milds”.

The most widely distributed classic Marlboro Red cigarettes and their Lights version. Recently released, Marlboro Filter Plus and they have become very popular due to the successful combination of the original taste with a new, more effective filter. This product is particularly popular in Europe and North America.