Marlboro Red 100s
Classic strong flavor. Regular king size.
Less Smell technology. Flavor Line.
Tar content: 9 mg, Nicotine content: 0.7 mg
Sales unit is 1 carton which contains 10 packs.
(With 20 filter cigarettes in each pack)
The Philip Morris company established in 1847 in London. More precisely, then it was still not even a company, but an ordinary tobacco shop. The company grew and developed, and it took 38 years to become the owner of its own tobacco brands. Then Philip Morris has already released 4 of its own cigarette brands – “Derby”, “Cambridge”, “Blues” and “Marlborough”. By 1924, the name of the Marlborough was shortened to Marlboro.
Marlboro is one of the most recognizable and expensive brands in the world. Almost every person associates cigarettes of this brand with a fearless cowboy crossing the American prairies, and few people know that at first they were made exclusively for a female audience. The story of Marlboro is the story of how to make a legend from a weak brand. After all, the founder of the company was striving for this, and he achieved this.
Its founder is the entrepreneur Philip Morris. Initially, Philip Morris positioned Marlboro as ladies cigarettes. A red stripe on the filter allowed to hide an unattractive lipstick mark, Hollywood star May West was chosen as the face of an advertising campaign, and the words “Mild as May” became the slogan.
What makes the Marlboro brand able to climb the “cigarette Olympus”? The ingredients of such success were:
Basically there are two types of Marlboro cigarettes: 100s and 80s – this is the difference in length. 80 mm are widespread worldwide, and 100 mm are limited to some countries.
In all of the Marlboro cigarette flavors, the highest quality tobacco is used. However, at the same time, different innovative technologies are consistently used to create different types of products. The first novelty is the use of the so-called “ammonia” tactics. This technology has helped the company to achieve unbelievable taste of its cigarettes and to increase the duration of the fever and the strength. Apart from this, different taste additives have been added. In 1966 the company introduced the Marlboro Menthol. For that time it was really unique and revolutionary.
If we consider the strength, Marlboro cigarettes are divided into 3 main classes: standard (8 mg), light (between 4 and 8 mg), and ultra light (less than 4 mg). You should keep in mind that menthol does not affect tar, even if menthol cigarettes have lighter tobacco. Also, keep in mind that some Marlboro light cigarettes are also called “milds”.
The most widely distributed classic Marlboro Red cigarettes and their Lights version. Recently released, Marlboro Filter Plus and they have become very popular due to the successful combination of the original taste with a new, more effective filter. This product is particularly popular in Europe and North America.